Friday, October 23, 2009

Customized News Content: Too Much of a Good Thing?

I know that I'm probably going to sound like an old fogie for pontificating on the "dangers" of new media, and customized news content especially. However, with lots of experience in the field I have seen just how great the differences are between the old and new, and I am unconvinced that we have gotten to the point where all of the hallowed news values and steadfast ethics from the old medium are transferred to the new. We may get there at some point, but we are not there yet. It just seems like a lot of the supervision and fact-checking that goes on in traditional publications gets lost in the mix, not that there is not a whole lot of innovative stuff on the web, as well as some excellent reporting. Another concern is more directly related to audience consumption, and relates to this idea of "customized news content." Through new media tools such as RSS feeds and blogs, among other things, audiences can pick and choose exactly the content they they consume, what some media scholars have referred to as the phenomenon "prosumers."Though such content provides the advantage of providing audiences with content that suites their interests, it has the downfall of limiting too much content, and actually making audiences less informed, not more. By allowing audiences such ease in "controlling" their content, they not only have the danger of filtering out too much vital information, but also of filtering their information through either as strictly Conservative or Liberal lens, depending on their prior politics by only following Liberal blogs such as Huffpost, Conservative blogs, or even mainstream sites with a political bias such as Fox News.

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